Making your product or service unique is an important part of success. To achieve this, it is worth creating a competitive advantage with the help of Porter’s strategies. In this case, the idea is not just to find a differentiator. Porter’s strategy also involves choosing the type of standout feature that will be adopted. This …
In the corporate world, there has been increasing debate about the difference between a leader and a boss. This is because, although the concepts are not the same, they often end up being confused — as if they were synonyms. Therefore, understanding the meaning of each term is important for companies that want to establish …
The word entrepreneurship is generally used to refer to those who open a business. But did you know that it can also be used to refer to employees of a company? In this case, there is corporate entrepreneurship. This notion is based on the premise that workers can actively contribute to the establishment and growth …
Developing a good business plan and organizing the company’s internal structure are important steps to enable its development. However, there are external factors that can pose challenges, such as political instability. When the country faces moments of uncertainty and, especially, crises involving the Government and its representatives, the entire economy can be affected. But there …
Every company, regardless of its size or area of activity, has several processes, obligations and demands. For everything to occur in an appropriate, harmonious and structured manner, it is essential to have control and organization. The business organizational chart is a very essential document in this regard. However, are you aware of its nature, purpose, types, and …
Managing your advertising agency with decisions that do not consider indicators can be a mistaken attitude. After all, experience is quite relevant in management, but analyzing financial figures is essential to make decisions based on concrete information. In this sense, selecting and monitoring your business’s financial metrics becomes essential. Through them, you will know what …
Software houses are becoming increasingly prominent as the use of technology and the demand for computer programs grows in the business world. Therefore, there are great business opportunities for these companies. However, to take advantage of them, it is essential to know how to manage the organization’s finances. This way, it is possible to achieve …
Effective financial management is critical to every kind of business’s success. But in the field of engineering and building, it becomes even more crucial. To grasp its relevance, simply observe how the market functions. Sudden price increases in the cost of materials, for example, can make the entire project more expensive. As a result, construction …
Planning and monitoring a company’s finances are essential practices to ensure that operations are healthy and that positive results are achieved. In this sense, a common question among many entrepreneurs is whether this financial control should be internal or outsourced. This question is common because there are several aspects that must be considered in order …
In an increasingly competitive market, companies must focus on customer relationships and practice competitive prices . In this context, correctly pricing services is essential for good business results. This is a challenging task, as there are several costs that must be considered. However, there are strategies that can help you reach the final price — without compromising …