Managing your advertising agency with decisions that do not consider indicators can be a mistaken attitude. After all, experience is quite relevant in management, but analyzing financial figures is essential to make decisions based on concrete information. In this sense, selecting and monitoring your business’s financial metrics becomes essential. Through them, you will know what …

Software houses are becoming increasingly prominent as the use of technology and the demand for computer programs grows in the business world. Therefore, there are great business opportunities for these companies. However, to take advantage of them, it is essential to know how to manage the organization’s finances. This way, it is possible to achieve …

Effective financial management is critical to every kind of business’s success. But in the field of engineering and building, it becomes even more crucial. To grasp its relevance, simply observe how the market functions. Sudden price increases in the cost of materials, for example, can make the entire project more expensive. As a result, construction …

Planning and monitoring a company’s finances are essential practices to ensure that operations are healthy and that positive results are achieved. In this sense, a common question among many entrepreneurs is whether this financial control should be internal or outsourced. This question is common because there are several aspects that must be considered in order …

In an increasingly competitive market, companies must focus on customer relationships and practice competitive prices . In this context, correctly pricing services is essential for good business results. This is a challenging task, as there are several costs that must be considered. However, there are strategies that can help you reach the final price — without compromising …

To effectively manage your business, it is essential to pay attention to certain indicators. For example, profit margin, ROI (return on investment), CAC (customer acquisition cost) and financial break-even point (BEP). This is because these KPIs (key performance indicators) allow you to analyze different aspects of a company. For example, whether the results are as expected, whether …

The concept of financial intelligence is often used when talking about managing personal finances and what this involves in practice. However, this ability does not only apply to this personal context. After all, financial intelligence can be a relevant element for business management — contributing to the maturity and development of the enterprise. Therefore, it …

Anyone who manages a business, regardless of its size, knows that it is often necessary to seek third-party capital to boost results or resolve outstanding issues. In this context, seeking a business loan can be a good strategy. This type of credit is exclusively intended for legal entities and is divided into several types. This way, it …

Financial management is an essential area for running a company. When the sector is well organized and structured, your business can reach a higher stage of maturity and find room to develop. However, despite the importance of this process for the company’s routine, the management of corporate resources often raises many doubts. In addition, many …

Knowing how to organize your company’s finances is essential to avoid problems with bills and collections. Furthermore, this organization helps to increase productivity, boost revenue and avoid unnecessary costs. Therefore, even in smaller companies, entrepreneurs should know tips and strategies to facilitate this organization. This will make it easier to maintain the routine and prevent problems from …